The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.
This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.
This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the
Snacks
industry, for the month of
April
2024
. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.
Email Marketing Performance: Magic Spoon leads in email marketing performance with 14 emails sent, demonstrating good quantity but poor email scoring, suggesting potential improvements in content quality. Misfits Health closely follows with 13 emails sent, displaying good email performance with a fair email scoring and a moderately balanced promotion ratio. Kind Snacks secures a notable position with 10 emails sent, showcasing good email performance with both high email scoring and a high promotion ratio.
Email Deliverability and Spam Scores: Misfits Health exhibits satisfactory email deliverability with a slightly positive spam score, despite a relatively large email size, indicating room for optimization in managing email content. Verb Energy demonstrates excellent email deliverability with a significantly positive spam score, signaling effective inbox placement and content management. Feed, however, displays mixed results with good email deliverability indicated by a positive spam score but room for improvement in managing email size.
Advertising Impact and Diversity: Perfect Snacks stands out in advertising impact and diversity with 85 impactful ads, showcasing both volume and variety in content, highlighting its robust market presence in the snacks brands industry. Magic Spoon closely follows with 65 impactful ads, demonstrating a diverse range of ad content despite a limited proportion of video content. Misfits Health maintains a strong advertising presence with 23 impactful ads, emphasizing both volume and engagement diversity, positioning itself effectively in the competitive snacks market.
In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)
In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.
In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.
In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.
