Beds & Bedding - July - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Beds & bedding

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Beds & bedding

industry, for the month of

August

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

In July, Casper led in emails with 26, followed by Allswell with 25 emails.

Regarding advertising, both Cozy Earth and Casper take the lead this month with a total of 80 new ads each. Notably, Cozy Earth employed the highest number of ad copies (56) during this period.

In terms of ad strategy, Cozy Earth gave prominence to images, while Casper leaned towards using more videos this month. Cozy Earth utilized 44 images and 36 videos, while Casper employed 53 videos and 27 images.

Emails sent on average

14.1

Ads published on average

35

Average Spam Score

2.4

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 14.13 57.33%
Bedfolk
9

❌ Poor

59.22%

⚠️ Fair

Buffy
7

❌ Poor

53.57%

⚠️ Fair

Bearaby
18

✅ Good

64.22%

✅ Good

Allswell
25

✅ Good

76.24%

✅ Good

Bed Bath N' Table
15

⚠️ Fair

48.8%

❌ Poor

Baloo
4

❌ Poor

48.25%

❌ Poor

Casper
26

✅ Good

52.15%

⚠️ Fair

Bed Threads
16

✅ Good

43.06%

❌ Poor

Purple
17

✅ Good

42.94%

❌ Poor

Zinus
11

❌ Poor

49.73%

❌ Poor

Cozy Earth
7

❌ Poor

52.57%

⚠️ Fair

Ettitude
9

❌ Poor

62.11%

⚠️ Fair

Brooklinen
15

⚠️ Fair

42.07%

❌ Poor

Parachute Home
21

✅ Good

74.62%

✅ Good

Coop
12

❌ Poor

67.75%

✅ Good

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -2.4 2,526.96 kb
Bedfolk
✅ -3.3

✅ Good

1,636.4 kb

✅ Good

Buffy
✅ -0.71

❌ Poor

3,792.64 kb

❌ Poor

Bearaby
✅ -2.32

⚠️ Fair

4,129.29 kb

❌ Poor

Allswell
✅ -2.9

✅ Good

733.79 kb

✅ Good

Bed Bath N' Table
✅ -3.51

✅ Good

3,614.4 kb

❌ Poor

Baloo
✅ -1.1

❌ Poor

1,800.85 kb

✅ Good

Casper
✅ -3.18

✅ Good

3,832.63 kb

❌ Poor

Bed Threads
✅ -3.13

✅ Good

4,144.32 kb

❌ Poor

Purple
✅ -2.37

⚠️ Fair

2,080.81 kb

✅ Good

Zinus
✅ -1.57

❌ Poor

1,738.74 kb

✅ Good

Cozy Earth
✅ -0.46

❌ Poor

6,285.93 kb

❌ Poor

Ettitude
✅ -3.16

✅ Good

1,788.68 kb

✅ Good

Brooklinen
✅ -1.17

❌ Poor

2,063.51 kb

✅ Good

Parachute Home
✅ -1.88

❌ Poor

854.2 kb

✅ Good

Coop
✅ -2.37

⚠️ Fair

908.33 kb

✅ Good

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 35.13 17.47
Bedfolk
1

✅ Good

1

✅ Good

Buffy
70

❌ Poor

13

✅ Good

Bearaby
11

✅ Good

5

✅ Good

Allswell
0

✅ Good

-
Bed Bath N' Table
20

✅ Good

16

⚠️ Fair

Baloo
0

✅ Good

-
Casper
80

❌ Poor

16

⚠️ Fair

Bed Threads
46

❌ Poor

17

⚠️ Fair

Purple
51

❌ Poor

7

✅ Good

Zinus
41

❌ Poor

15

✅ Good

Cozy Earth
80

❌ Poor

40

❌ Poor

Ettitude
3

✅ Good

1

✅ Good

Brooklinen
71

❌ Poor

2

✅ Good

Parachute Home
31

✅ Good

11

✅ Good

Coop
22

✅ Good

14

✅ Good

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 265 246 46.68%
Bedfolk
0

✅ Good

1

✅ Good

100.0%
Buffy
35

✅ Good

33

✅ Good

47.14%
Bearaby
5

✅ Good

6

✅ Good

54.55%
Allswell
0

✅ Good

0

✅ Good

-
Bed Bath N' Table
15

✅ Good

5

✅ Good

25.0%
Baloo
0

✅ Good

0

✅ Good

-
Casper
27

✅ Good

53

✅ Good

66.25%
Bed Threads
6

✅ Good

40

✅ Good

86.96%
Purple
23

✅ Good

23

✅ Good

45.1%
Zinus
32

✅ Good

1

✅ Good

2.44%
Cozy Earth
44

✅ Good

36

✅ Good

45.0%
Ettitude
2

✅ Good

1

✅ Good

33.33%
Brooklinen
45

✅ Good

26

✅ Good

36.62%
Parachute Home
21

✅ Good

10

✅ Good

32.26%
Coop
10

✅ Good

11

✅ Good

50.0%

Ads detected over time

Browse previous benchmarks

Beds & Bedding - December - 2023

READ MORE

Beds & Bedding - November - 2023

READ MORE

Beds & Bedding - October - 2023

READ MORE

Beds & Bedding - September - 2023

READ MORE

Beds & Bedding - August - 2023

READ MORE

Beds & Bedding - July - 2023

READ MORE

Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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