Beds & Bedding - April - 2023


The result? A comparative analysis that highlight the best performers of any ecommerce DTC niche, for any given month.

This benchmark analyze the behaviour of 15 Direct-To-Consumers (DTC) brands in the Supplement industry. Our goal is to compare their marketing velocity (how active they are in their digital marketing strategy) and how to they perform vs. each other.

Beds & bedding

This report is free to read and takes into consideration between 15 and 20 brands we compare month after month in the

Beds & bedding

industry, for the month of

May

2023

. We review data over their email marketing and advertising practices. Subscribe to our newsletter to receive exclusive reports.

Table of content

Highlights & Summary

In April, Parachute Home and Casper were the top brands in terms of the number of emails sent, with 24 emails sent each, followed by Brooklinen with 21 emails. In terms of ads, Casper took the lead position from Cozy Earth with 64 new ads created during this month, followed by Buffy with 61 new ads created.

Both Casper and Buffy focused more on videos in their ad strategies, with Casper using 38 new videos and 26 new images in April, and Buffy using 42 new videos and 15 new images.

Emails sent on average

12.9

Ads published on average

28

Average Spam Score

2.1

Email Marketing Benchmark Breakdown

Email Marketing Performances

In this table, we benchmark how many emails brands have send and their average email scores, which we calculate using over 50 datapoints that measure how much best practices are ensured (spam score, email authenticiation & certificates, email size, subject line lenght, word & links count etc.)

Brand # Emails Sent Performance Email Scoring Performance
Average 12.87 56.51%
Bedfolk
10

❌ Poor

62.6%

✅ Good

Buffy
8

❌ Poor

63.0%

✅ Good

Bearaby
8

❌ Poor

62.5%

✅ Good

Allswell
19

✅ Good

78.21%

✅ Good

Bed Bath N' Table
14

⚠️ Fair

47.29%

❌ Poor

Baloo
7

❌ Poor

52.0%

⚠️ Fair

Casper
24

✅ Good

47.13%

❌ Poor

Bed Threads
8

❌ Poor

34.75%

❌ Poor

Purple
17

✅ Good

57.18%

⚠️ Fair

Zinus
13

⚠️ Fair

51.85%

⚠️ Fair

Cozy Earth
10

❌ Poor

49.4%

❌ Poor

Ettitude
9

❌ Poor

55.0%

⚠️ Fair

Brooklinen
21

✅ Good

47.57%

❌ Poor

Parachute Home
24

✅ Good

69.79%

✅ Good

Coop
1

❌ Poor

47.0%

❌ Poor

Email Deliverability Performances

In this table, we benchmark how much the emails are optimized for delivery ie. if they're likely to pass spam filters and not land in the Promotions tab.

Brand Average Spam Score Performance Email Size Performance
Average -2.09 2,463.99 kb
Bedfolk
✅ -3.6

✅ Good

2,184.08 kb

✅ Good

Buffy
✅ -1.88

⚠️ Fair

1,645.38 kb

✅ Good

Bearaby
✅ -2.44

✅ Good

5,260.26 kb

❌ Poor

Allswell
✅ -2.99

✅ Good

592.23 kb

✅ Good

Bed Bath N' Table
✅ -2.8

✅ Good

3,134.23 kb

❌ Poor

Baloo
✅ -0.79

❌ Poor

2,204.95 kb

✅ Good

Casper
✅ -1.56

❌ Poor

3,538.82 kb

❌ Poor

Bed Threads
✅ -1.23

❌ Poor

6,125.15 kb

❌ Poor

Purple
✅ -2.32

✅ Good

804.93 kb

✅ Good

Zinus
✅ -0.68

❌ Poor

624.03 kb

✅ Good

Cozy Earth
✅ -1.5

❌ Poor

6,120.14 kb

❌ Poor

Ettitude
✅ -2.18

⚠️ Fair

3,035.88 kb

❌ Poor

Brooklinen
✅ -1.68

❌ Poor

2,329.94 kb

⚠️ Fair

Parachute Home
✅ -2.55

✅ Good

1,315.63 kb

✅ Good

Coop
- 3,139.76 kb

❌ Poor

Email sent over time

Advertising performances and activity

Ad Velocity

In this table, we benchmark the brands velocity and performances - how much ads they've been publishing, and how many different copy has been used.

Brand New Ads Detected Performance Unique Copy Performance
Average 28.13 14.93
Bedfolk
40

❌ Poor

11

✅ Good

Buffy
61

❌ Poor

6

✅ Good

Bearaby
8

✅ Good

6

✅ Good

Allswell
3

✅ Good

0

✅ Good

Bed Bath N' Table
14

✅ Good

14

⚠️ Fair

Baloo
10

✅ Good

6

✅ Good

Casper
64

❌ Poor

16

⚠️ Fair

Bed Threads
55

❌ Poor

14

⚠️ Fair

Purple
12

✅ Good

1

✅ Good

Zinus
6

✅ Good

6

✅ Good

Cozy Earth
29

⚠️ Fair

23

❌ Poor

Ettitude
5

✅ Good

3

✅ Good

Brooklinen
30

⚠️ Fair

9

✅ Good

Parachute Home
60

❌ Poor

27

❌ Poor

Coop
25

✅ Good

5

✅ Good

Ad Diversity (Images vs. Videos ratio)

In this table, we benchmark the brands diversity of assets when it comes to Social Ads - especially the images vs. videos ratio.

Brand New Images Performance New Videos Performance Video Proportion
Average 176 232 54.98%
Bedfolk
8

✅ Good

26

✅ Good

65.0%
Buffy
15

✅ Good

42

✅ Good

68.85%
Bearaby
2

✅ Good

6

✅ Good

75.0%
Allswell
3

✅ Good

0

✅ Good

0.0%
Bed Bath N' Table
7

✅ Good

5

✅ Good

35.71%
Baloo
3

✅ Good

7

✅ Good

70.0%
Casper
26

✅ Good

38

✅ Good

59.38%
Bed Threads
5

✅ Good

50

✅ Good

90.91%
Purple
6

✅ Good

6

✅ Good

50.0%
Zinus
4

✅ Good

0

✅ Good

0.0%
Cozy Earth
8

✅ Good

21

✅ Good

72.41%
Ettitude
3

✅ Good

2

✅ Good

40.0%
Brooklinen
25

✅ Good

5

✅ Good

16.67%
Parachute Home
49

✅ Good

11

✅ Good

18.33%
Coop
12

✅ Good

13

✅ Good

52.0%

Ads detected over time

Browse previous benchmarks

Beds & Bedding - December - 2023

READ MORE

Beds & Bedding - November - 2023

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Beds & Bedding - October - 2023

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Beds & Bedding - September - 2023

READ MORE

Beds & Bedding - August - 2023

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Beds & Bedding - July - 2023

READ MORE

Some of the assets (emails, ads) used in this benchmark to measure performance

No items found.

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